Unlike other businesses the primary goal of Mansofair is not to maximize profits. Our principal objective is to improve the living conditions of the artisans whose products we sell. This might sound like the rhetoric of a charity or non-governmental organization (NGO), but we are neither. As a social business we operate using a profitable commercial model which means that the sustainability of our organization is not reliant upon donations, grants and the generosity of others.
Rather than distribute our profits to external shareholders, we currently reinvest all of our profits back into the business so that it can grow and ultimately reach more people who need our help.